Jane Parmel

Jane Parmel

Jane Parmel is a co-owner of several businesses in Brooklyn, New York, Events by TFL and NY Balloon & Basket Co., both part of Jae Rae Associates, Inc. Jane’s background includes Education, Business Owner (brick & mortar and E-Commerce) and has specialized in Operations Management, Business Strategies, Internet Sales and Marketing, E-Commerce Store Management, and Social Media Coordination. She has a diverse background in Event Management, Corporate Event Coordination, Fund Raising, Community and Religious based committees, Athletic Training, and Research in Women in Sports and Title IX compliance. She is a NYS Certified Teacher (K-12) and Certified Balloon Artist [CBA] through internationally recognized Pioneer Balloon Company; founder of the NYC Balloon Network, a network of Balloon Decorating Professionals in the Greater New York Area where she also was an instructor and coordinated regional events on behalf of the Qualatex Balloon Network. The NY Balloon & Basket Co. was recognized in 2004 as a charter member of a worldwide professional balloon delivery and decor service, Balloonplanet.com. Jane is now focusing on Community Management for Small Buisnesses, concentrating on helping service industry businesses find their niche and grow their business through insight into who their customer base is, how to reach new and old customers, expanding business while consulting on business operations so that a small business has a true coach on their side to manage growth in an fast and ever changing market.

Home page: http://www.avividimagination.com

Posts by Jane Parmel

The Meatball Experience

…or more aptly titled, “The Day of 1,000 Meatballs”!

The best day ever!

Home cooked meatballs with family!

 

Those of you that follow this blog know that my Aunt Flo passed away in May 2013. We celebrated my Aunt’s life, remembering her with stories and jokes and reminiscing of all of our collective memories of and with her. A lit of wine and tears but it was a true celebration.

At that time, my cousin Colleen asked my mother if she would teach her how to make her mother’s meatballs – my Aunt Flo and my mom had a few recipes in their repertoires – their meatballs being a shared one. My mom agreed and we planned to schedule the “Meatball Fest”.

This past Saturday, we drove to my cousins’ home down the Jersey shore with all the Brooklyn fixings for a pasta and meatball (sauce included) feast; picked my mom up on the way.

It was one of the best days ever!

My mom was throwing her “weight” around, telling my cousins and me what to do.  Jokes flying back and forth – “You haven’t cooked in fifteen years, how are you going to tell us how to make meatballs?”  John made sure my mom had a “cold beer” at her fingertips, staying cold in a wine chiller as she gave us direction and sampled the fixings.  “Not enough of this…”, “Too much garlic”, “Cook them longer” – she was full of them!  We stood around mixing the ingredients, rolling the meatballs they way our mothers and grandmother had, the “men folk” hung around, waiting for something to eat.  “I knew I needed something… oh yeah, more wine” was heard throughout the day.

The neat thing was this…

We spent time as we had when things were simpler, less busy and more fun.  My family always knew how to do things with great “heart”.  When we laughed, we laughed heartily.  When we fought, we fought the good fight.  But we could always come together and enjoy each other’s company.  And we could have fun like no one else.

My mom said many times during the course of the day, “It’s not easy”.  She is usually referring to putting up with me teasing her or telling her to “be nice”.  All in good fun but she likes to tell people that it isn’t easy for the sake of conversation.  It was easy this Saturday family get-together; albeit some of our missing family members, my dad and Colleen & Pat’s mom, but we knew they were there.  My cousin spoke of a trip to Italy and waiting for a sign from her mom to let her know that it was all right for her to be where she was and to enjoy herself. – her husband pointed out a street sign that gave direction to another town they were near. “Guadagno”, which was our grandmother’s maiden name – sign enough for all of us.

I don’t know if anyone else saw the same sign I did but as I sat at the dinner table for a bowl of pasta with a few meatballs, I thought of how simple things would be if everyone just took a day, did something they never did before with people they haven’t spent enough time with in forever.  You begin to see each other in a different light – with everything else stripped away, just a good old time, wine and meatballs for all!

I Sound Like My Mother…

mom

Actually, I think I sound more like any of my grandparents!

I was raised in a three-generation home – the kind that the Amish are known for, but the rest of the immigrant population that settled in the Northeast at the turn of the last century chose, not because it was the best thing to do, but because necessity is the mother of invention (or at least, giving everyone a home).

My mother’s parents lived in the first floor apartment of the home my grandfather bought.  He immigrated from Bari, Italy and my grandmother from Naples.  They were set-in-their-ways Italian: family, work and food.  My father’s father died before I was born but I knew who he was from the stories everyone told.  He and my father’s mother emigrated from Gibraltar (yes, the Rock; “Gib” as we descendents call it).  They were set-in-their-ways Spanish/British/Gibraltarians: family, work and food.

Every one of them worked hard.  Mostly laborer-type jobs, nothing glamorous, just hard work.  Pop in a paper mill, Mom in household job like sewing and such; Poppa was a laborer at many different places and my Grams, she had one of the best jobs ever – she worked for Loft’s Candies, as a packager – I think of the “I Love Lucy” episode with the candy conveyor belt and the shouts of “Speed it up, Harry!” every time I think of her!  They all worked hard, rested when they could, enjoyed family and good food and were happy.  I don’t believe one of them ever set foot on a college campus, never mind take classes; some may have even gotten a high school diploma (or its equivalent).  But they knew so many, many things!  And it all seemed to just be knowledge they had – how to cook, how to take care of the house (inside for the women, outside for the men), how to build things, how to take them apart; painting, singing, joke telling and more.  No one ever wondered how he or she was going to make it in this world.

They all raised children who “enjoyed a better life than they did” as the saying goes.  Whether it was working for a big supermarket as a butcher (a job with great benefits and a steady paycheck), working as a “Bill of Lading” clerk in the garment district, a business manager for a township in New Jersey, a service manager for a refrigeration company or an employee of UNESCO – all of their children worked, knew what needed to be done and got the job done – providing for their families, acquiring homes and sending every one of their children to college – they knew what to do and got it done.

My first cousins and I all had the benefit of graduating from colleges and universities on the East Coast.  A CPA, three teachers, corporate middle management and two business owners in the lot.  We were taught from our grandparents and parents to be responsible, to pay attention, to learn, to work hard and make them proud.  We succeed, albeit with setbacks along the way, but our history taught us how to deal with those setbacks and push on.

Today, I spoke to one of the many “young-ens” that I have had the pleasure of employing over the last twenty years.  When I heard him say, “Basically, my generation is screwed”, I felt compelled to write this little post but felt a stronger urge to ask the readers out there a question or two.  I hope you will take the time to answer and give me some feedback – yes, I need to know your age but only for perspective and what you think.

So in a few words in the comments, let me know your “around-about” age, and answer these three questions:

1.  How does a person get one’s “character”?

2.  Do you think your generation has learned from the past?

3.  Do you agree with twenty-somethings today being on the short end of the stick?  And in what areas, exactly?

4.  Any suggestions on a possible “fix”?

I appreciate the time you may decide to take – I’ll let you know in follow up posts where everyone stands!!

@vvdimagination

Follow me on Twitter!

My peeps!

 

So I am trying to get the word out there about A Vivid Imagination and I truly thank all of you who have chosen to subscribe to this crazy compilation of strange ramblings!  It always amazes me when I check up on my subscriber list and see a few more people added to the list – I can’t believe anyone would want to read about what I am thinking!

 

I have to ask you for some help….

Pleeeeaaasssse?????

Pretty Pleeeeaaasssse?????

If you are a Twitter user (a Tweeter, if you will), please follow me @vvdimagination.  Sometimes short notes, pending writings, questions to you and requests for comments will show up there too!

I am also working on a Facebook Page but need to pull some more background stuff together (pictures, writings, etc.) before I could even ask you to check out my page!

Any follows would be greatly appreciated!

I promise if you “follow”, I’ll try not to get us lost!!  : D

Regarding Sandy… The Musical!

Hey everyone out there! Just wanted to give everyone an update on the status of our store one year and almost one month later … We just received good news! We will definitely possibly kind-of-sort-of probably will “qualify” to receive a loan from the SBA for “Emergency Recovery” from Superstorm Sandy!!

Here’s the catch – on top of it not being a sure thing on approval, I was told today by my loan assistance officer that I will have to take a mortgage out on my condo as collateral!!!!

I sure wish someone would have pre-qualified ALL OF THE BUSINESSES AND HOMEOWNERS to see if we passed all the criteria to get HIT with the storm!

And can someone out there please explain to me how I can’t get the SBA to loan my business money – my business that has employed people for almost twenty years, paid taxes and fees as required, and actually makes money (not millions but some profit) but companies that flat out say that they are not making money, have the financials to back that claim, are coming up with valuations in the millions and/or go to Wall Street for their IPO launch. Anyone have any explanation on that?? We’re not asking for millions, just a loan to rebuild.

Just amazes me…

Stay tuned!!!

Oy vey – Only Two Years Away!

It's that time of the year!!

It’s that time of the year!!

 

Today is my 48th birthday. So far, it’s a good day!

And being my usual pessimistic self, I’m sure it won’t stay that way.

You know those e-cards everyone posts on Facebook? There’s one I find particularly funny and way too true – “I try to like people, but then idiots happen!”.

Why is that??

I wake up everyday but especially on a day like my birthday and really am happy that God gave me another day. I know the big 5-0 is right around the corner.  Another day to appreciate things, people, circumstances, whatever. I pat my puppy on the top of his head, I think about breakfast and what there is in the house and I stop to think about my schedule for the day. Nothing ever stays on schedule but it’s worth the ol’ college try.

Then the day happens.

The news always provides something you have to shake your head at. Sometimes it’s an unexpected phone call. Being a small business owner, a text from a staff member can do it. Being responsible for my mother at this point in her life is always a challenge.

But taking stock of things, today, on my birthday, I have to be grateful for many things. Although I make many a joke about being placed in a reed basket and floated down the Nile, I am grateful my birth mother saw it in her heart to give me a chance for a better life. I am grateful for my parents – the only one’s I have ever known. I am grateful for my cousins who have always made things interesting. I am thankful for my friends, old and new, not so new and those who are no longer part of my life. I am even thankful for the people who have made my life challenging. All these people along with the experiences I have had, have come together to make me the person I am today – slightly cracked, a wealth of useless information, a business owner, someone you can ask for anything, supporter of many (whether they realize it or not), critical of some but one who knows when they are out of their league.

Just for the record, I had one of the best birthday days I have ever had. I spent the day enjoying everything as opposed to waiting for the next shoe to drop. The day was capped off with a wonderful martini, a perfectly cooked steak and wonderful company at a great Manhattan restaurant. Enjoyed the day thoroughly, however, I am sure realty will return tomorrow as always.

But maybe, just maybe, I can take the lesson of my birthday day through to the rest of the year – this year, I’ll be thinking positively. Let’s see where it takes me!

 

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